ONDC Buyer Apps in 2024: UPDATED LIST

The Open Network for Digital Commerce (ONDC) aims to transform eCommerce in India by integrating a single network of buyers and sellers across various apps. As we look forward to 2024, several buyer apps have been developed, each with distinct features and capacities for SMEs. This blog analyzes the top of the most well-known ONDC buyer apps, describing their capabilities, advantages, and how they will revolutionize eCommerce.

Craftsvilla is an ethnic wear and traditional craft products selling e-commerce platform that offers independent artisans and handmade product sellers an ONDC-compatible solid marketplace. With an initial focus on saving Indian arts and crafts, Craftsvilla allows small artisans to reach the global market efficiently.

Craftsvilla's layout is straightforward and intuitive, with multiple language support to accommodate each possible consumer. It also provides several features related to storefronts, enabling sellers to design individual online stores that convey their brand identity.

Customizable Storefronts: Sellers can have branded and customizable online stores where products can be listed and sold.
Seamless Payment Integration: Efficient in payment processes by supporting multiple payment methods.
Logistics Support: Coordinates with different logistics companies to ensure that deliveries are made on time.
Marketing Tools: Provides features for search engine optimization, social networking, and advertising for increased exposure.

Mystore by StoreHippo is an integrated ONDC-enabled marketplace ideal for SMEs catering to the digital consumer. Here, you can get a set of integrated instruments that help manage numerous routine business processes and allow sellers to work on their business development.

Another feature implemented in Mystore is the easy-to-use administration panel, which simplifies product, order, and customer management. The platform also offers straightforward integration options for payment gateways to guarantee a smooth and efficient transfer of transactions.

Admin Dashboard: This brings efficiency to business management. The control panel allows for easy access to all management tasks.
Payment Gateway Integration: Provides perfect and convenient payment.
Logistics Partnerships: Works with approved logistics and SMS partners.
Zero Subscription Cost: Enables sellers to open their online shop without signing an annual contract.

Novopay is a financial technology company that enables sellers to integrate themselves into the ONDC through digital payment and banking solutions. The platform needs to make the business financial transactions easier for business operations.

Novopay works with multiple payment integrations: UPI, cards, and wallets, so sellers always have multiple options available for customers. Furthermore, the app allows for banking solutions within Novopay, where organizations can easily access whatever they need without having to go elsewhere.

Digital Payments: Accepts many forms of payments such as UPI, cards, wallets, etc.
Banking Services: Enables users to access banking solutions within the same application without installing other applications.
Customer Management: It helps control customer relationships and transactions to a certain degree.
Security: Supports secure payments because of the extended level of encryption.

NStore is a web-based solution that allows local stores to reach customers via the ONDC infrastructure. The platform aims to integrate the online and offline channels to expand the reach of local stores and merchants.

At NStore, the user can access a set of instruments that ease the creation and management of an online store. These include inventory management tools, which assist sellers in tracking their stocks or items listed for sale to ensure they meet customers' demands.

Easy Onboarding: Reduces the difficulty of creating an online store.
Inventory Management: Assists in the management of stocks and products on file.
Order Management: Efficient in handling customer orders and delivering products and services to them.
Customer Engagement: Provides various features for customer interaction through sales promotions and customer rewards.

PhonePe, one of the country's most popular digital payment apps, has signed up with ONDC to launch the Pincode app. This app also works like a marketplace where sellers are local businesses and buyers are the app's users, allowing for easy digital transactions. PhonePe has a large customer base and is one of the most trusted platforms; hence, it's an effective way for sellers to reach out to many people.

Pincode has various business tools that assist the sellers in handling their selling, stocking, and customer information. It also assists in marketing, where businesses can organize campaigns and offer to consumers to gain and maintain their patronage.

Digital Payments: Accepts a plethora of payment modes, such as UPI and wallet payments.
Business Tools: Offers solutions for sales, inventory, and customer management.
Marketing Support: Assists organizations in performing promotional activities and promotions.
Customer Insights: Provides analysis of customers' behavior and product preferences.

Paytm has partnered with Magicpin to provide an App-in-App solution that combines local marketplace solutions with payments. This has the potential to link sellers to the ONDC network, improving its functionality and access to markets.

Paytm has all the business requirements in its armory, be it sales or inventory, or even the clients' interaction tools. With Magicpin integration, sellers can tap into localized discovery and reward-based marketing strategies to acquire and retain shoppers.

Integrated Payments: Complements well with Paytm's payment gateways.
Local Discovery: Locate local stores and offers to the users.
Rewards Program: Customers are rewarded for their transactions, which creates brand loyalty.
Merchant Dashboard: Offers a convenient interface for tracking and administering all aspects of a business.

Meesho is a social commerce platform that connects small retailers and independent sellers to potential buyers through social networking sites. It links the sellers to the ONDC network to ensure they access a wider market.

Listing on Meesho comes with a suite of solutions to increase sellers' chances in e-commerce. The social selling model adopted by the platform enables the sellers to utilize their social networks to market and sell merchandise to a personalized society.

Social Selling: Dependent on social networks for product advertising and marketing.
Catalog Management: This aspect simplifies the creation and management of product catalogs.
Order Fulfillment: Simplifies order taking and delivery.
Training and Support: Provide guidance and assistance to new sellers on the platform.

Qaddoo is an e-commerce platform that targets local selling. This means that small businesses can sell their products to individuals in their proximity. The platform is fully responsive and helps sellers manage their sales and customers efficiently.

Qaddoo allows local businesses to target customers near them, making the shopping experience distinct for consumers. The platform's other advantage is that sellers can also use tools for promotion and customer interaction, such as bonuses and privileges.

Hyperlocal Focus: Brings local service providers closer to their regional customers.
Easy Setup: Straightforward procedure to open an online shop.
Customer Engagement: Promotion and other forms of interacting with the customers through incentive-based programs.
Real-Time Analytics: Helps understand sales and customer relations.

Spicesmart Shop is an online shop dealing in spices and everything related to spices. It links the sellers to the rest of the ONDC network so that they can access consumers and at the same time, optimize their operations.

Based on our research, Spicesmart Shop provides sellers with the following set of tools to track stock, orders, and customers. Since the platform specializes in spices and products associated with it, consumers interested in purchasing high-quality spices wouldn't mind shopping from this platform.

Specialized Marketplace: Specializes in spices and related products.
Inventory Management: Assists in tracking and ordering of stocks and products.
Order Processing: Simplifies the flow of operations right from receipt of order to delivery of the products.
Marketing Tools: Provides means of advertising and interacting with consumers.

Snapdeal is one of the biggest e-commerce companies in India, and people can order almost anything. It integrates with the ONDC network to help sellers achieve better discovery and access to the consumer base.

On its platform, Snapdeal offers all necessary features, including a product catalog, order management, supplier cooperation, and customer communication. It also provides marketing assistance to its sellers, which helps them market their products and increase sales.

Wide Product Range: Can support a wide array of product types.
Seller Support: Serves as a source of help to new and existing sellers in the business.
Payment Solutions: Provides for the integration of different modes of payment in a bid to ease the transaction.
Logistics Network: Has a working relationship with several other logistics suppliers for deliveries.

Rubaru is an eCommerce company incorporating personal communication between the consumer and the merchant. It connects with the ONDC network to ensure it freely offers transparent marketplace services.

One key characteristic of Rubaru is that it aims to enable buyers to interact directly with sellers. It also has features for handling sales, stocks, and customers, which enable sellers to improve the operations of their stores.

Direct Interaction: Helps to establish direct buyer-seller linkages and interaction.
User-Friendly Interface: Simplistic and easy-to-use interface for sales management.
Payment Integration: Has multiple ways of making payments to enable and facilitate numerous transactions.
Customer Support: Provides a strong backing to address any concerns promptly.

Khojle.com is an online selling portal that is an integral part of the Jagran selling group. It provides a great platform for sellers and links to the ONDC network to provide an end-to-end eCommerce solution.

Khojle's platform is a source of traffic for sellers due to its link with the Jagran group. Its core features include sales, inventory, and customer relationship management, which enable sellers to scale their businesses.

Wide Reach: Opportunity to reach a large customer base that forms part of the Jagran network.
Marketing Support: Utilizes Jagran's media network for promotion.
Payment Solutions: Supports a combination of various payment options for the convenience of the transaction.
Logistics Partnerships: Coordinates with other logistic service providers for timely delivery of products.

JioMart, in partnership with Fynd, enables sellers to have a strong eCommerce marketplace integrated with the ONDC ecosystem. As a B2B marketplace allowing sellers to sell their products online, JioMart/Fynd offers an extensive range of products and efficient logistics.

The tools include stock control, orders, and customers to ensure the business runs smoothly. By integrating sound logistics systems, JioMart/Fynd guarantees timely customer delivery to improve satisfaction. Marketing tools and analysis also assist sellers in making the right sales decisions.

Wide Product Range: Suitable for various product segments, improving market coverage.
Robust Logistics: Effective delivery and logistics management guarantee the timely delivery of goods.
Payment Solutions: Allows integration of several payment options for a more convenient transaction.
Marketing Tools: Tools for carrying out promotional campaigns and attracting the consumer.

Since the inception of the ONDC network, a fresh phase of digital commerce in India has begun, which has helped small businesses as well as start-up entrepreneurs to come forward and flow in the eCommerce stream. These apps under discussion are at the center of this shift, and each of them provides certain abilities and options to suit diverse commercial requirements. These continue to expand and will be a vital tool for the growth of future digital commerce in the Indian market.

Businesses looking to update their digital presence, optimize their functioning, and widen their customer base can be part of the ONDC Network with the help of Wits Innovation Lab. Contact us today.