How to sell on ONDC with WIL? A Complete Guide

The ONDC Network, endorsed by the Indian Government, is a pioneering open, decentralized e-commerce platform. It's designed to transform the Indian e-commerce scenario by removing the constraints associated with platform-centric marketplaces. Understanding how to effectively sell on the ONDC network is paramount for businesses looking to thrive in this new ecosystem. This comprehensive guide, bolstered by WIL's expertise, will navigate you through the ONDC joining and ONDC integration process, ensuring you capitalize on the full potential of the ONDC network to scale your business.

The ONDC initiative, backed by the Indian government, is designed to break the monopoly of large e-commerce platforms by creating an open, interoperable environment for digital commerce. ONDC offers a level playing field for all sellers, making products visible across various buyer apps connected to the network, thus significantly expanding market reach. It encourages small and medium-sized enterprises (SMEs) to embrace digitalization, offering them a platform to compete equally with larger companies. The ONDC network facilitates a transparent, secure exchange between buyers and sellers, leveraging blockchain technology to maintain integrity and trust.

ONDC is not a conventional marketplace but an innovative open network that unites sellers and buyers across India, facilitating direct transactions. It's an initiative by the DPIIT to promote digital commerce across a non-discriminatory platform, ensuring sellers of all sizes can reach customers nationwide without intermediaries.

ONDC's unique model prioritizes local businesses using a hyperlocal approach, significantly enhancing their visibility to a vast audience of buyers. It levels the playing field, allowing sellers direct interaction with customers without intermediaries, thereby reducing costs and increasing profit margins.

a. ONDC's model offers numerous benefits for sellers, including:
b. Access to a vast, nationwide buyer base.
c. Reduced dependency on large e-commerce monopolies.
d. Enhanced visibility for local businesses through hyperlocal search capabilities.
e. Direct interaction with customers, eliminating intermediaries.
f. Cost-effective logistics solutions, empowering sellers to choose their delivery partners.

As an official partner of ONDC, WIL streamlines the integration process for online stores looking to join the network. Our custom WIL Adapters simplify the technical complexities, enabling businesses to easily connect with ONDC's vast network, reach a broader audience, enhance customer engagement, and, ultimately, increase sales. With WIL, businesses of any size can leverage ONDC's potential, driving growth and establishing a strong digital presence in the competitive e-commerce landscape.

WIL simplifies every step, from listing your products with high-quality images and descriptions to connecting you with on-network logistics for seamless delivery. Below is the process to join ONDC with WIL.

A crucial first step in embracing ONDC is developing bespoke seller and buyer applications. WIL specializes in crafting these applications tailored to your business needs, ensuring seamless integration with the ONDC network. These apps serve as your storefront on the digital marketplace, enabling you to list products, manage orders, and connect with customers directly.

Registration on ONDC is streamlined through your custom seller app developed by WIL. As an official partner of the ONDC Network, WIL streamlines your registration process. To begin, simply visit the WIL registration page, provide your GSTIN and bank details, and you're ready to introduce your products to a national audience. WIL's expertise ensures this process is hassle-free, guiding you every step of the way.

Once registered, it's time to populate your ONDC storefront with products. WIL's robust platform facilitates this by offering an intuitive dashboard for uploading product details, images, and descriptions. Leverage WIL's user-friendly dashboard to list your products on the ONDC network. There are no upfront costs, making it accessible for businesses of any size. WIL's comprehensive admin panel helps you efficiently manage products, orders, and inventory. For those already selling on platforms like Amazon or Shopify, WIL's integration feature seamlessly transitions your catalogue to the ONDC network.
This enhances your product visibility and attracts potential buyers through detailed, appealing listings.

Buyer app allows customers to discover your products on the ONDC network easily. WIL's development ensures that your app features advanced search and filtering options, making it straightforward for customers to find what they're looking for based on their location, preferences, and more. Upon listing products on the ONDC network,, they become instantly accessible to customers across India. WIL's integrated marketing tools enhance your product visibility, ensuring your offerings are prominently displayed to potential buyers based on their search criteria, such as price, delivery options, and more.

For sellers already on platforms like Shopify, Magento, or WooCommerce, WIL's custom adapters bridge their existing e-commerce store with the ONDC network. This integration expands their reach, allowing them to serve customers across the ONDC platform without rebuilding their online presence from scratch.

WIL ensures a seamless checkout experience by integrating multiple ONDC-approved payment gateways, allowing customers to choose from various payment methods, including UPI, credit/debit cards, and net banking. This flexibility enhances the buying experience and broadens your customer reach.

Also, WIL assists in integration with various logistics and payment options available on ONDC. This flexibility ensures you can offer customers the best shipping rates and payment methods, enhancing their shopping experience and fostering loyalty.  

Understanding that disputes and grievances are part and parcel of e-commerce, WIL incorporates a comprehensive grievance-handling system within your seller app. This feature allows for transparent, prompt resolution of any issues, ensuring customer satisfaction and trust in your brand.

The exponential growth of ONDC and its expanding reach across cities and merchants signifies a ripe opportunity for sellers. By partnering with WIL for custom app development and integration, sellers can swiftly capitalize on ONDC's vast potential, reaching new customers, streamlining operations, and fostering business growth in India's dynamic e-commerce landscape.

The ONDC network offers many benefits for Indian sellers, including access to a vast customer base, reduced operational costs, and a fair competitive environment. With WIL as your ONDC partner, now is the opportune time to leverage these advantages, enhance brand visibility, and explore new business opportunities in a burgeoning digital commerce landscape. With WIL as your technology partner, you can easily navigate this new marketplace. From custom app development to seamless ONDC integration and beyond, WIL stands ready to
support your venture into this innovative digital commerce platform.

Getting on the ONDC journey with WIL's expertise means selling online and moving towards a more inclusive, transparent, and efficient digital marketplace. Start today and reshape your business's future of e-commerce with ONDC and WIL.